Company

Company

Company information

Revolutionising Hokkaido tourism through cycle tourism!

Founded in 2009 with the aim of providing peace of mind and safety for cyclists to enjoy carefully selected cycling routes amid the world-class cycling environment of Hokkaido, with guidance provided by rigorously trained professionals. We are proud to be a cycling tour guide company at the forefront of cycle tourism in Hokkaido, offering the best possible service to riders from around the world.

A message from the CEO

Developing Hokkaido’s cycling culture with unprecedented ideas and speed

After retiring as an athlete, I wanted to continue earning a living from cycling, and ride for the rest of my life. This was the desire with which the history of Cycling Frontier began.

The road to the creation of a cycling guide business, which was almost unprecedented in Japan at the time, was a bumpy one.

However, we overcame countless difficulties, were blessed with many customers and friends who shared our passion, and just as our cycling tours gradually started to become busier, the world around us also began to change dramatically.

The potential of cycle tourism began to be recognised, and the number of initiatives promoting cycle tourism began to increase rapidly throughout Japan.

As the cycling culture here in Japan is still in its infancy and traffic conditions and regulations are not yet as cycle-friendly as they could be, we identified certain aspects of cycle tourism that lacked the input that can only be provided by seasoned cyclists.

Before promoting cycle tourism, let’s first revolutionise cycling culture

Cyclists will visit places with an advanced cycling culture, regardless of how they are promoted. However much you promote cycle tourism, without a fundamental love of cycling at the heart of these destinations, they will never appeal to cyclists.

Creating a world-class cycling culture in Hokkaido

With this dream in mind, and our eternal love of bikes, together we can create some of the finest memories you will ever have while cycling. Hope you can join us for the ride of your life. 

Cycling Frontier Inc.
Representative Director ISHIZUKA Yuya

Company Outline

Company name

CYCLING FRONTIER inc.

Date founded

April, 2009

Location:  Sapporo Cycling Tour Station
                Ainosato 2-jo 8-chome 2-2 (in front of JR Ainosato Sta.),
                Kita-ju, Sapporo, Hokkaido
Staff

Scope of business

・Organisation of cycling tours
・Organisation of cycling events
・Dispatchment of cycling guides
・Dispatchment of support staff vehicles
・Organisation of fishing tours
・Organisation/support of other outdoor guided tours
・Bicycle rental
・Sale of bicycle related goods
・General bicycle repair and maintenance
・Planning and supervision of cycle tourism projects 
 

History

 April 2009Cycling Frontier Hokkaido established as a sole-proprietor business
January 2011Fishing guide department, Frontier Fishing Tours established
July 2012Begins hosting inbound cycling tours
October 2013Total annual number of cycling tour participants exceeds 1,000
April 2014Cycling Frontier Inc. established as a corporate entity
April 2015Invited to join JCGA (Japan Cycling Guide Association) as a technical committee member
October 2015Total annual number of cycling tour participants exceeds 2,000
January 2016Total number of participants in Frontier Fishing Tour’s ice-fishing tours for the
season exceeds 2,000
October 2017Total annual number of cycling tour participants exceeds 2,500
April 2018Organising of cycling tours outside Hokkaido begins
October 2019Total annual number of cycling tour participants exceeds 3,000
April 2020Guide training, route creating and tour guiding begins in preparation for the
Adventure Travel World Summit Hokkaido
April 2021Invited to join the Working Group for the Hokkaido Governor-approved
Adventure Travel Guide License System
September 2023All three in-house cycling guides pass the cycling category of the
Hokkaido Governor-approved AT guide license system, the first of its kind in Japan
September 2023Responsible for guiding five excursions at the Adventure Travel World Summit

Qualifications

  • Japan Cycling Guide Association (JCGA)/Japan Cycling Association (JCA) Authorised
      Guide (Master Guide and Leader Guide)
    Hokkaido Governor-approved Adventure Travel Guide (Cycling)
    JCA Cycling Guide Promotion Officer
    JCGA Technical Committee member
    Hokkaido AT Guide License System (Cycling) Establishment Working Group member
    Advanced-level first-aid
     

Organisations in which Cycling Frontier participates 

  • ∙ Japan Cycling Guide Association, Technical Committee member
    ∙ Sapporo City Bicycle Usage Study Council, member
    ∙ Hokkaido Cycle Tourism Promotion Liaison Committee, member
    ∙ Hokkaido Association for Making Hokkaido a Cycling Mecca, member
    ∙ Hokkaido Bicycle Culture Promotion Organization, key member
    ∙ Ishikari River Basin Council, member

Cycling guide training project instructor (prefectures) 

  • ∙ Ehime
    ∙ Miyagi
    ∙ Ibaraki
    ∙ Shizuoka
    ∙ Mie

Local-government projects

  • ∙ Hokkaido government
    ∙ Hokkaido Tourism Organization
    ∙ Hokkaido Sorachi Subprefecture (cycling map supervision; mine, rail & port-related
      projects)
    ∙ Hokkaido Iburi Subprefecture (cycling map supervision; cycle tourism-related lectures and instruction)
     
     

     

Media appearances

  • NHK WORLD “WILD HOKKAIDO” total of 9 programmes
    Taiwan Formosa TV “GOGO TAIWAN”
     
    HTB “Love Hokkaido”
    Multiple appearances on various TV news and radio programmes
    Regular writer/contributor to columns/features in bicycle-related magazines and periodicals